How to convert Itch io players into patrons
Hey GameDevs,
In our previous guide, we showed how you can become Top Seller on itch io.
Now I'll show you how you can leverage your initial success and bring itch io players to your Patreon subscription.
Why?
If you need extra funding to pay your team, buy hardware and license software, you can ask your diehard fans for a monthly subscription to support your work. If you don't do this, they will never know how much you need the extra funding.
Motivation: Keep Itch io one version behind Patreon
If your game is on version 0.2 on Patreon, keep it on 0.1 on itch io. When you launch o.3 on Patreon, you can finally upgrade your itch io version to 0.2.
You'll use your latest version as the motivation to bring itch io users to Patreon. Only your most loyal fans will accept this offer, but it's enough to bring an extra $600 on monthly subscriptions and 100 subscribers each time you do.
Where?
There are 4 places:
- Best: Itch io Email
- Profile
- External Links
- Devlog
Important: Don't put the link on your product page, as it can decrease your ranking on Patreon. If you don't make sales on Itch io, the algorithm will sink your game's visibility.
Itch io Email
Not everyone knows it, but you can email everyone who bought your game on Itch io.
This is powerful and works like a charm.
Follow this Guide and create an mail letting people know about the latest version available only Patreon
Profile
Put links to your Patreon Version on your Profile.
You put it on the Website field, and in the text section.
Take a look at our page to see an example.
External Links
After someone buys your game, they usually see a link like on the download page.
You can configure these links when you edit the "Metadata" > "External links" page.
Devlog
This is probably the most obvious, and the weakest option for me.
Simply make a Devlog post.
Keep the Harmony between itch io and Patreon
Itch io can bring fans to your games, but it can't monetize them on a monthly basis. Patreon doesn't generate fans, but it can monetize your most loyal fans and make sure you and your team earn a steady income.
Keep both platforms in balance, and don't be too greedy. Players have to buy the game on itch io to keep your game on ranking high on the algorithms.